The experience people have at work is becoming a vital part of an organization’s ability to thrive. Employees want their organization to provide a workplace experience that matches what they’ve come to expect as customers, and in other areas of their life: meaningful, personalized, user-friendly, and digital.
Without a doubt, there is a lot Employee Experience leaders can learn from Customer Experience.
Kiran Menon sits down with Guneet Singh, Head of Marketing and Creative Solutions at Google APAC to unravel CX lessons that can be applied to EX:
- Data you should look at to deliver a personalized employee experience
- How to create personas based on this data
- Mass personalization for larger organizations
- What personalized experiences should actually look like for employees
Additional Resources
How to design a consumer-grade employee experience: An in-depth guide
Cognitive Load: The bane of employee experience and how to overcome it
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